Direct into my Directory – Direct me???
Direct into my Directory – Direct me???
How many directories are there out there? All trying to sort the world into their databases so the world can ask for it back and pay them. Its a funny concept, car company’s listed in the same league as local fish mongers.
To me all these directorys are great, but they will never compare to google – the reason they try to compare is that they try to capture the whole cake, sell the whole car – instead of getting very good at being a mechanic. Google is a professional specialist at everything. It has perfected the box on its cv that says ‘everything’ frankly making alot of online directorys useless.
But not the ones that try to something different, that try to be the professional mechanic first then the professional car manufacturer. For example wheels-near you. They have a directory – great but actually yeah it is – they have chosen to have a central point to it, a niche, a longtail. They have a wheel-related directory – so everything in it has got or has something to do with wheels – from limo companys, to used car lots, from car boot sales to welsh rally schools. And they do it excellently. By choosing a niche from the start they instantly aren’t even competing with google, they are working with google. So next time you need anything wheel related (good mechanic, bus timetables or taxi’s) then go on down to wheels-near you’s wheel related directory.
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August 18th, 2007