CUE ORG For Better Education And Information

How To Dominate Google With Your Affiliate Link

I’m going to send you a “blueprint” right here right now that you can follow and model whatever niche your in to get…

“Money in your jeans.”

I’ll give you the fastest route possible to get started.

This is a plan of action.

After you read this you’ll do one of two things

1. Either you’ll “TAKE ACTION”

or…

2. Sit there and do nothing.

So lets begin.

When I consult with my clients and students it’s the same ole story… “if you build it they will come”

Well it doesn’t happen that way.

*The first thing you need to figure out
is…

“Who is your market what do they want?”

*What problems do they have?, and how can you create a solution to satisfy their wants and desires?

Next once you found your market you need to find your niche within that market.

Remember a market is just a group of people that have similar interest and wants, then once you’ve found your group of people (market) find out what niche will be profitable within that market.

Here is your formula for creating the keys to wealth and making money on demand.

1. Find an easily targetable market

2. Find a highly profitable niche within that easily targetable market and find out what problems your niche has.

3. Have a solid marketing plan to take care of your new niche

4. Create a kickbutt USP that separates
you from the competition

5. Have a rock solid sales process

6. Drive highly targeted traffic to your site

7. Learn how to convert, monetize and reuse your traffic

8. Repeat the process and move into another market and niche or scale your existing business as big as you want

Now I understand that might sound like a mouthful, especially if your new to marketing so I’ll give you an example of what I’m talking
about, and this example is already online and profitable

I should know, I’m making a boatload of  money in it

Will you find my name on it?

not in the least bit.

First of all, I like my privacy and second I like it when my competitors sweat and don’t have the slightest clue why their losing
business to the underground guy

Example

easily targetable Market - golfers
highly profitable niche - golfers looking to lower their golf score by 7 - 10 strokes and correct their golf slice.

Now whats your marketing plan?

Not to worry we’ll get into that.

But first lets get into a little of the psychology of your market

No offense to golfers here because I’m one as well.

Your market is a consumption market which means they have the ability and are willing to spend money on demand and with frequency which is key.

(golfers will spend money on dare I say some of the stupidest of products if they feel it will give them the edge and they definitely have a good command of disposable income)

Again I should know.

If your market is not willing or able to spend money then your doomed from the start.

So first thing to research is your market you never put up a website and sell product without letting the market tell you want it wants. Even it YOU think its the greatest thing since sliced break.

Sure you’ll make some initial sales, good for you,

But…

If you don’t have a solid business plan wrapped around your initial offering your dead and your business isn’t going anywhere.

Trust me I see it all day long, marketers come to me because their all excited that they sold a few copies of their ebook then month two rolls around and they’re lucky if they make $75.

Its the classic mistake 99% of marketers make online.

Now that you know that, you can go back to the drawing board and start fresh.

*Back to the your research.*

What problems does your market have? ( they want to lower their golf score, and they want to correct their golf slice)

Why are they having problems?
(poor instruction, not enough targeted information to help them alleviate the problems etc )

What have they done in the past to remedy their grief, frustration, etc

*Buying useless ebooks that just whiff around the subject but have great sales letters *Wink*

Why hasn’t it worked? (read above)

My marketing plan is simple, but I’ll get into that further along.

My niche, golfers looking to lower their golf score and correct their slice.

I chose this niche because of all the research I did and its an excellent market and highly profitable niche.

It has all the elements of “profitability” I look for when going into a market.

I’ve listened to their problems and frustrations. I know exactly what I need to do in order to help them but more importantly…

“MAKE SERIOUS CASH”

( the research is easy I show you how to conduct market research in less than 30 minutes)

So I bet your asking just about now… “ok you did your research but how do I get content and what do I offer as a product?”

No worries there, I got your back

I build relationships with as many offline golf experts as I can and cultivate that relationship by giving them (offline experts)free exposure
for their products and services.

(offline experts are the best subjects as they don’t have the slightest clue how to market online, for the most part)

Those offline experts that understand about marketing online no sweat, we make sure the offer is beneficial and lucrative to them
and they want to partner with you.

*WIN WIN*

The experts provide great information and rich targeted multimedia content.

*I simply follow them around and record everything they do and split the content into modules for a major info product or stand alone mini products.

*Of course I just get it all outsourced when I’m done with the video, as I don’t have any desire to sit there and edit video.

That’s for chumps.

You want to make sure you outsource $8 - $12$/hr task to those people that enjoy doing that stuff, so you can free yourself up for the bigger picture, which is marketing and “MAKING MONEY”

(I show you how to get this outsourced for free by the way, very sneaky)

In the process,

*I simply establish myself as the go to guy online by partnering up with offline experts and I do the marketing online

**** Big Lesson here, stay with your strengths and outsource your weakness****

Now that I’ve done the small steps, I simply move into my market, figure out what they want, what their screaming for, and spy on my competitors to find out what they are not giving their customers, or what they have not clued in on as to what their customers want, and I plug that hole.

Also I survey the market at least a half dozen times to get some very targeted feedback.

(this step is easy, its not hard so don’t sweat it)

*this gives you a kickbutt U.S.P.

You see this is another key that most marketers miss out on, they don’t listen to or communicate with their market and just try and sell them stuff.

I guarantee you this, if you learn to solve peoples problems you’ll become a MONEY MAGNET and when you learn to do that, then you will
become a TRAFFIC MAGNET.

So that should be part of your marketing plan.

Along with that,

find out…

Well that part I have to keep secret.

That’s what clients pay me the big bucks for

Lets continue on…

Creating your Killer USP (unique selling proposition)
- figure out who your competition is

- find out what their strengths and weakness are

- whatever your competition is not doing for their market or is unwilling to do for their market, then you step in to plug that hole and create your Killer USP around that.  (which I’ve already hinted at)

Your sales process

- bottom line we can get into this and its a whole ebook in itself but you must create a sales process that is not only brain dead easy for your customers to order,  you must incentivize your customers to re-order and bring you more traffic.

Here are some little “MONEY MAKERS” I use in this market to make piles of cash

*Create live webshops showing instruction on how to lower golf scores and correct slice (multiple products here)

*Membership site (multiple backend offers, with getaway vacations, e-coupons discounted equipment, etc)

and a few other ninja strategies you’ll learn in my mentoring program

*Driving Highly Targeted Traffic To Your Site*

- who is your target market and target niche?
figure that out and spend your time, energy, and money only going after that traffic.

-All other traffic is useless to you because they are not interested in what you have to offer it will take you too much time to try an convert them. Why waste your time.

By the way traffic is child’s play.

I get traffic for free and tons of targeted traffic to my blogs, stand alone products membership sites, and affiliate offers

Want an example or two?

I’ll reveal the niches to you as it doesn’t matter you can come into them and I’ll still clean up by using other  sneaky techniques
http://niche-profit-marketing.com/tv.html

Notice the competition of the niches I’m in and notice who has top listings *wink*

Just copy and past these phrases into google without the quotes and notice the competitive pages and fierce adwords competition.

traffic secrets 2.0 bonus and video review
(cut throat competition)

Call of Duty 4 Mod Warfare for Xbox 360 PS3
(adwords dropped off in the last week)

Call of Duty 4 Mod Warfare for Xbox
(other keyword modifiers)

Call of Duty 4 Mod Warfare for PS3
(other keyword modifiers)

*Conversion, Monetization, and Increasing Profits*

(Remember people are searching first and  foremost for information not searching to be sold)

-provide your visitor with a great reason  to come back to your site give them a great “white pager” or “highly targeted special report” that they can’t get anywhere else on the net, not the usual junk people try and give for the opt-in. (intro infoproduct to begin the presell process)

Make your reason special prove to your visitor that the information you provide is worth them coming back for more.

-structure your site around being an information based authority site with highly targeted content and the sales will come.
(this is easy as well I show you everything)

-after you capture the information make sure you provide great content that you build the trust and develop the relationship first.

Then you can POWER SELL *Wink*

-once you’ve built trust and made sales, then always over deliver and make sure you give your customer reason to continue to buy
from you and bring you more customers.

(make sure you plugin an affiliate model for your business make them your partners)

Repeat the process with a new market, niche, and website or scale your business as big as you want

Again this could be an entire ebook in itself but you get the picture.

Bottom line your site needs to be revamped into an information rich authority hub pre-selling machine.

And how do we do that?

Well with some of the strategies you’ve just read about as well as many more which would be to time consuming to get into here but are included behind the scenes of my exclusive mentoring program.

If your serious about exploding your online business and making some serious income over the next  45 - 60 days then you’ll get so much more
insiders knowledge by joining my mentoring program so in no time at all you’ll be successful.

But I understand that you don’t want to be sold another product and this isn’t a pitch to get you to buy some info product.

Matter of fact I’m not going to sell you anything, I’m providing you an opportunity, “A WAY OUT” to finally take charge and get
your business “motoring” so you can see…

“RESULTS IN ADVANCE.”

So I’ve given you a proven formula that works, I guess it’s up to you how you want to proceed from this point then

Now I’m going to show you how to dominate google with your affiliate link with this intensive video

http://niche-profit-marketing.com/tv.html

[Keywords: niche marketing.affiliate link, google, golfers, making money online ]

August 31st, 2008

Car Accident Lawyer

So, you have a car eh? And you drive it along every day? God forbid, but what do you do when you happen to get into an accident and your car suffers extensive damage. Well, based on who is at fault, the insurance companies will more or less be able to replace the car. That is what you pay that premium for. But what if you yourself have made the accident? Or worse, been affected by the accident physically and emotionally? In such cases, the insurance companies will be able to do precious little for you. But based on the nature and status of the case, a car accident lawyer will be able to help you.

Like criminal lawyers specialize in crime, civil lawyers specialize in civic issues and litigation lawyers specialize in litigation, the car accident lawyer is a new breed of lawyer who can help you set the accident right. This is especially so in cases where the other driver, who happens to be at fault, has little or no insurance. At such instances, you will need to use the services of a car accident lawyer, who can not only get you adequate money and respite, but will be able to navigate through the quagmire of information that characterizes such scenarios.

A typical case in point pertains to a friend of mine. He was happily driving along when out of the blue, a speeding car jumped the signal and crashed into him. My friend suffered not just concussions and broken ribs, but also had his car nearly totaled. To add insult to injury, the driver of the other car was a minor, had no license and absolutely no insurance. Putting him in jail would not help my friend. So, he decided to use the services of a car accident lawyer.

This car accident lawyer was good. He not only managed to get my friend money from the insurance company, but also managed to work out a deal to reduce the amount of premium he would have to pay for no fault of his. Since then, my obviously elated friend has been going around recommending the services of the car accident lawyer to all other people he knows. Which is how I heard about it in the first place!

But remember, like most other legal issues, using the services of a car accident lawyer can prove to be a double edged sword. If you manage to win the case, great! But if you lose the case, remember that you will be the payer party rather than the payee! So evaluate your chances before you fish out the yellow pages and ask for a car accident lawyer.

[Keywords: car accident lawyer, lawyers ]

August 30th, 2008

What is Wireless Networking?

Wireless networking is just what it sounds like — a way of creating networks without any wires! If this sounds exciting to you, then read on.

With a wireless network, you can create radio connections between computers that let them communicate and connect to the Internet without you having to go to all the trouble of connecting them with wires. The computers don’t even need to have a clear path for the signal, as the wireless signal can go through walls and between floors easily.

Where Did It Come From?

The story of wireless networking is a rather strange one. It is basically an application of a technology called frequency hopping which was, believe it or not, invented by the actress Hedy Lamarr and a musician named George Antheil, back in the 1940s. Seriously, do a web search — I promise I’m not pulling your leg here.

They received a patent for their invention, which was intended to help in the war effort. Hedy was Jewish, but had been made to hide it and socialise with Hitler as a young woman — she had to drug her husband and run away to London to escape her native Austria. The importance of what they’d done, however, wasn’t recognised until many years later.

The U.S. military adopted the technique in the ’60s, using it during the Cuban Missile Crisis. Hedy never saw any money from it as the patent had expired (don’t worry, she was a film star!), but she was given a Pioneer Award by the Electronic Frontier Foundation in 1997, three years before her death.

Wireless at Home.

When most people talk about wireless networks, they are talking about wireless LANs (local area networks). A local area network doesn’t mean that it covers your whole neighbourhood — the ‘local area’ in question can be only one building, such as your house. So if you want wireless networking in your home, you want a wireless LAN.

Once people have wireless in their home, they always seem to act as if there’s been an absolute miracle. After years of drilling holes in the walls and running wires all over the place, suddenly seeing them gone is really amazing.

The Myths.

Wireless networking is expensive. Well, wireless networking used to be expensive when it was new, but now the prices have come way down thanks to competition and mass production. There are hundreds of manufacturers of wireless equipment, with something for every budget. Your costs will depend on how many computers you want to connect and how far apart they are, but a typical family should still be able to do it for less than $100 overall. If you’re willing to leave one of the computers on whenever you’re using the other one, you could do it for as little as $20! Best of all, once you’ve spend the money, there’s nothing more to pay after that.

Wireless networking is hard. Again, this myth is a holdover from the early days of wireless. It used to be very difficult, with you needing to fiddle endlessly with the configuration on each computer just to get the simplest things to work. Now, though, Windows supports wireless out of the box, and setting it up is easier than ever. You can usually plug in what you’ve bought, put the CD in the computer and then sit back and watch it all work perfectly!

Wireless networking is insecure. You might think it’s dangerous to have all your personal data floating around in the air for anyone to read. Well, if you want, it’s dead easy to enable encryption for your wireless signals. It’s already difficult for outsiders to intercept wireless signals at all, and they certainly won’t be able to decode them as well.

Not Just at Home.

It was home users that were quickest to adopt wireless technology, willing to pay any amount to finally be free of needing to run wires all over their house. Since then, though, the technology has started to spread to offices, universities, and all sorts of other places.

Chains of coffee shops and cafes have found that their customers will stay for hours if they offer wireless Internet access, and it’s also becoming more common in hotels and airports. This means that once you set up a laptop for wireless, it becomes far more portable than it ever was before.

How Do Wireless Networks Work?

Wireless networks work using radio waves instead of wires to transmit data between computers. That’s the simple version. If you’re curious to know what’s going on in more detail, then it’s all explained in this article.

Ones and Zeros.

I’m sure you know that computers transmit data digitally, using binary: ones and zeros. This is a way of communicating that translates very well to radio waves, since the computer can transmit ones and zeros as different kinds of beep. These beeps are so fast that they’re outside a human’s hearing range — radio waves that you can’t hear are, in fact, all around you all the time. That doesn’t stop a computer from using them, though.

Morse Code.

The way it works is a lot like Morse code. You probably already know that Morse code is a way of representing the alphabet so that it can be transmitted over radio using a dot (short beep) and a dash (long dash). It was used manually for years, and became a great way of getting information from one place to another with the invention of the telegraph. More importantly for this example, though, it is a binary system, just like a computer’s ones and zeros.

You might think of wireless networking, then, as being like Morse code for computers. You plug a combined radio receiver and transmitter in, and the computer is able to send out its equivalent of dots and dashes (bits, in computer-speak) to get your data from one place to another.

[Keywords: wireless networking, networks, networking ]

August 21st, 2008

How to Find A Structured Settlement Buyer You Can Trust

If someone was a victim or was injured in an incident involving two (or more parties), a civil suit may ensue with the plaintiff asking for compensation for the damages and/or injuries sustained from the incident.

To meet such an arrangement, something called a structured settlements is made. It is basically a series of payments made to the injured party over a specific period of time (usually taking several years). Most payments are made on an annual basis and so payments for structured settlements have come to be known as annuities.

The law orders this kind of arrangement and guarantees payment. However, part of the disadvantages of this arrangement is the unavailability of a large amount of cash should the plaintiff need it.

Now, as the plaintiff, you might just want to sell off your structured settlement for some cold, hard cash. The question is, where do you find such buyers? And how can you trust them?

Finding them is simple enough. A quick search online will yeild more than enough names and contact information to get you started. However, not all of these will pan out with the best deal for you, both financially and ethically. So this is one time where “getting it just right” is way better than “getting it over with”.

Most offers online banner phrases like “get your money in only six weeks!” Don’t take such claims at face value. You need to dig a little deeper than just going by the sales pitch. Look at their financial stability (particularly with funding institutions) as this will determine the security of your transaction. You don’t want them folding up and disappearing right after you’ve signed away your annuities, right? Also get references from people you know who’ve undergone similar transactions. Consult a lawyer who will also advice you on the legal implications of the sale, as well as to facilitate legal proceedings such as getting court approval.

What usually happens after you get in touch with a buyer’s website and identify yourself and the state where you live at is that an agent will be assigned to contact you and offer you a deal.

It is important to remember now that even if the buying company says they will absorb all processing fees, this may not be entirely true. You will have to pay fees to sell your annuity only you won’t make the payment outright. It will be already factored into the amount of cash offered to you as cost of such operations. This is done because you are basically transferring the cost of time and money your annuities have onto the buyer. The buyer, on their part, will need to deduct their profit margin from your return rate.

That is why do not go into selling your structured settlement expecting to make a profit from it. The only time you do is when the cash you get from the sale allows you an opportunity to investment which will give you a return rate that makes up for the losses in the sale.

The agent representing the buying company should take the time to fully explain and discuss with you the options available to you. A really trustworthy company will even let you know if there are better options for you other than selling your settlement.

On the other hand, if a company promises everything short of the world to you, get away from them as quickly as you can. One major indicator is if they claim delivery of funds within a matter of days or a few weeks. On average, a transaction like this will take about no less than 3 months to conclude.

To protect your interests during and after the sale, consult with a financial advisor. He or she will look at your over-all financial situation and decide whether sellign your settlement will improve your and to what extent, if at all. This is because when you decide to selling your settlement you will be subject to high fees and taxes.

With the recommendations from your financial advisor as well as legal advice you’re your lawyer, you put yourself in a better position to get the most of the deal in the most favorable of circumstances. The cash you get then becomes not just a quick-fix thing but a smart move towards making the most out of your money to benefit you in the best possible way.

[Keywords: structured settlements ]

August 16th, 2008

Review Hybrid Cars

Hybrid cars are here to stay. Because of the many good features it can give you, you will definitely want to get one for your own. Incidentally, more and more people are now giving up their conventional car to purchase a hybrid car. So, why is it that increasingly people prefer getting a hybrid car instead of a conventional car even if hybrid car retail prices are far more expensive?

This is because hybrid cars run on two engines. One is the conventional internal combustion engine that you will find in conventional cars and the other is the electric motor and batteries. Hybrid cars are basically cars that combine electric energy and gasoline energy. By combining these two to power your car, it will run quieter, cleaner and far more efficient than conventional cars. These are the main advantages of hybrid cars.

Hybrid cars carry huge tax breaks. Also, you will be able to enjoy free parking and other incentives that the government imposed on hybrid car owners.

Now that you know about the main pros of the hybrid cars, you also need to know what the cons of hybrid cars are.

You can assure yourself of increased savings by way of lower fuel costs. Ironically, the main advantage of hybrid cars, which is the electric motor, is also its downfall. When a hybrid car is involved in an accident getting out the inmates safely will be difficult because of the dangers of electrocution. Hybrid cars carry large amounts of voltage. When it gets involved in an accident, wires from the battery may tear off and will be potentially dangerous to handle.

Another disadvantage of hybrid cars is a fancy price tag. However, you can make up for it in the longer run by way of reduced running costs. Try and compute the amount of gasoline both cars will consume during its lifetime and add it to the retail price of the car. You will see that the conventional car will tend to be more expensive than hybrid cars when you look at it in a long term basis.

These are the pros and cons of hybrid cars. You can see that it contains more advantages than disadvantages. Most hybrid cars today are now integrated with the latest technology in car safety. - benefits of hybrid cars - comparing hybrid cars.

[Keywords: hybrid car review ]

Add commentAugust 15th, 2008

Swipe Age: What is a credit card machine?

Credit card machines nowadays come in various types and prices. The kind of business a merchant is venturing on determines the kind of credit card machine that he or she is going to use.

If a transaction should be typed in the machine for it to be validated, a machine without a printer would be needed. On the other hand, a retail business would require a credit card machine with a printer.

Machines without printers are usually used in enterprises that use mail or phone to purchase. In this type of business, a receipt at the time of purchase is not needed.

For mobile enterprise, a machine without a printer could also prove to be useful. In this system, the number of the credit card is phoned to a specific location. There, another person will type the number into the machine. Examples of these businesses are locksmiths, plumbing, landscaping, home delivery operations and other business. These are enterprises that do not have enough sales to spend for the high cost of wireless machines. A machine without a printer would still be effective while maintaining the capability to work on a transaction at the same location and time of sale.

Wireless machines for credit cards will be very useful for mobile enterprises. It would require though, high maintenance cost and cellular signal availability.

An enterprise that uses credit cards that need to be typed and swiped should have two accounts handled by the same machine. This is a cost-effective way of managing business if the numbers of typed and swiped card accounts are about the same in volume.

If an enterprise caters to different accounts, a machine compatible to multiple accounts would be very productive. Examples of these businesses are hair styling, massage and the like.

If a company would only accept Visa card and Master card, it can use a much cheaper machine for credit cards that can only accept these types of cards.

The best way to determine what credit card machine to use is to survey potential customers.  The survey should yield the type of credit card they use for a specific product or service.

For example, if a person is planning to open a car rental business, the owner should survey the area for people who usually rent cars. Then, he or she should ask what type of credit card these potential customers use. If the usual card used needs to be swiped, then the owner should purchase a machine for those cards.

By adjusting to the consumer’s credit card use, a business could cater to a greater number of customers.

[Keywords: credit card machines ]

August 15th, 2008

He-Man Returns in 2009

A live-action He-Man movie has been scheduled for 2009. The script is written by Justin Marks and production done by Joel Silver and the Warner Brothers.

The first He-Man action figure was released by Mattel in 1981, and had a twist waist and power punch action. The figure came with the grey half of the Power Sword, a battle axe and a shield, together with a removable harness. In 1982 the figure was also released in a set with either Battle Cat or the Wind Raider vehicle. The He-Man figure was released again in 1983 together with Teela and Ram-Man; and the figure was also released in 1986 together with the Jet Sled vehicle.

He-Man Return on Screen in 2009

August 13th, 2008

How to Find the Best Business Schools

You are in the workplace and you find that you are working hard for average pay, but you don’t feel that you’re advancing or learning new things; you feel that you are stagnating and are losing your touch on things, or that you are not as fast and as adept, or even as up-to-date on trends as you once were. You are in your final months as an undergraduate, and you have a fairly vague idea of where you want to be in the future: running a business or being part of one, and earning more money thanks to your knowledge and education. In either case, you may want to look for a business school to help you out and make you achieve your dreams – but what are the best business schools?

Despite all the lists and compiled school summaries that you will find both online and offline, the best business schools are really those that will help you succeed in the line of business that you want to get into. There are many different business schools out there with many different specialties, so if you are looking for the best business school to go to as you want to advance your career, or get into the workplace, you will need to know what exactly it is that you want first. Are you going to be doing accounting and auditing? Will you be running a business, managing people, hiring people, handing out salaries or wages, or overseeing processes?

Once you know what it is that you want to do, then you can pick out the best business school for you. True, there are the top tier business schools such as Wharton and Harvard, but consider other smaller business schools that might not be as well known, but are experienced in teaching the business aspects that you want to know more about. In particular, if you can find information on alumni of the school, see if their interests and credentials match yours. You might also want to check if the business school to which you are applying is accredited, as this can be an important benchmark of school and curriculum integrity.

You may also want to consider either a live classroom or distance education as the mode of instruction. If you opt for the live classroom, you will have the convenience of really going back to school and not having a headache over the computer programs and computer-based texts that distance education schools will employ. On the other hand, a distance education program will allow you to go to school even while you are based at home, or while you are still on the job, so that you do not have to go through the inconvenience of having to actually return to school. Look for schools that offer the mode of instruction that you need.

Moreover, look for schools that will offer you financial and job assistance. You can have scholarships or even fellowships to go to business schools, and often, the best business schools receive a lot of funding that will be shunted into their scholarship or fellowship program. Once you graduate, some schools will also offer you job hunting assistance, and others, as they are allied with companies, will actually give you placement.

These are only a few things to watch out for as you look for the best business schools. For more information, look for these schools online, and start planning your future in detail. Once you know what you want, you can find the best business school for you.

[Keywords: business, business school, running a business ]

August 13th, 2008

Choosing a Camera for Traveling

One of the most popular uses of personal cameras is taking photographs while traveling. Tourist attractions and beautiful, but foreign scenery are both good candidates for vacation shots. Taking photographs while on the move is a great way to capture the moments for later.

Read the rest of this page »

[Keywords: travel, photography, traveling, photos ]

August 12th, 2008

Hollywood rethinks chick flicks

Goldsmith-Thomas was Julia Roberts‘ agent in the ’90s, when she was knocking out box-office hits one after another. “Julia Roberts broke the standards, but rather than say, ‘There is a female audience,’ what people said was ‘It’s only because of Julia. It’s an exception.’ That’s the frustration.” Even now, Alan Horn, the president and chief operating officer of Warner Bros. Entertainment,who released “SATC,” is loathe to stand up and declare like an evangelist, “I’ve seen the light.” “It’s risky to draw lines or curves from a limited number of data points,” says Horn. “We always believe around here, as Mr. Shakespeare said, ‘The play’s the thing.’ ” Horn points out that “Sex and the City” was a film that hit a bull’s-eye into the zeitgeist, with its blend of relatable characters, incredible clothes and tons of brand awareness. more

[Keywords: julia roberts, chick flicks, movies ]

August 12th, 2008