Posts filed under 'Best Search Engine Optimization Resources'
There’s been a lot of talk lately about a PageRank update happening. But what exactly is the Google PageRank? Here’s what Google has to say:
“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages ‘important’.”
The update should happen within the next couple of weeks! Now is the last time to SEO with Google in mind, before PageRank updates. Be sure to gather as many links as possible.
July 30th, 2007
Today, the king of SEO (search engine optimization) is link building. But that doesn’t mean building every link you find available on top of each other until your link count passes your rivals. You need to be careful and selective in this link collecting business. It doesn’t always mean that “the site with more link number, will rank higher than the one with less links.” More links will almost always help you rank higher in search engines like Google, but in order to have these links counted on your behalf, you have to take care that:
1. these links come from a good neighborhood,
2. come from relevant pages,
3. not come from pages that have links going to bad neighborhoods,
4. have a varied anchor text,
5. come from pages with the same language,
If you want to learn more about link building for SEO, you can visit my blogs: Zonenoktaorg Odullu SEO or Zonenoktaorg SEO .
July 27th, 2007
This checklist outlines the free tools you should use to make your website known, before even considering advertising campaigns.
- Submit to major search engines: Google, Yahoo, Msn. Of these Yahoo is the easiest: read their site submission help here. Google does not offer site submission, but you can use their webmaster tools to help googlebot index your site. Msn offers Microsoft Small Business Centre, which does much the same thing.
- Add to major directories:ODP/dmoz, and Yahoo Directory.
- Add a link to your site to all of the following:
- Your e-mail signature
- Your signature in any discussion forums you are part of
- MySpace
- Your profile in any sites that allow it, for instance Orkut
- If you have a blog, post about your new site there; if you don’t start one. You don’t need to post often, or any great content, but you should have one, no matter what you do online. Then use the pinging service of your blog if it has one. This helps other sites find your blog, which in turn leads search engines to your website.
After that you can move from basic SEO to more advanced optimization concepts and techniques.
July 22nd, 2007
Calling all webmasters… If you’re looking for a useful site to check out frequently then mosey on down to dirtymelon.com. It’s a cracking site for picking up search engine optimisation tips and features some excellent seo tools and articles. One of the most recent posts details the Top 10 SEO Tips Every Webmaster Should Know. This really is a must read for any site owner and covers some of the basics and a few more advanced tricks.
SEO is becoming a necessity for every business and many now consider it professional negligence not to be optimising your site for the search engines. In the current climate it’s rare for a business not to have an online presence but the work really only begins once the site is live. Marketing a site is a battle and enlisting an SEO expert for your Google optimisation strategy is becoming common practice. Google can make or break a business which is why it’s essential to embrace SEO and ensure Google loves your website.
DIY SEO is becoming popular but many lack the experience needed to really drive a site to the top of Google. Dirtymelon.com is however a great place to start learning the skills you need to optimise your own site.
July 17th, 2007
It’s been over a year now that I had my Google Adsense account opened. Last summer these days, I was busy getting frustrated because, whatever Adsense optimization I tried, I couldn’t earn more than 4-5 dollars a month. I was slowly losing hope that I would ever see my first 100 dollar check.
But now I see that Adsense doesn’t work that way. Earning a few hundred dollars a month right from the beginning, is actually a miracle which happens to the very lucky few, or people who already have very high trafficked sites. It went quite gradually for me. Each month I earned more than the month before, and after I received my first hard-earned check last january, everything became much easier. Now, I can see that it really isn’t that hard to recieve a check from Adsense each month, but you have to:
1. Be patient. Only the lucky few start earning hundreds of dollars from the beginning in this business or those who already have very high trafficked sites. Many of us, after being accepted by Google, start putting the Adsense codes on each and every site we build and then we complain because of the little money we earn. Google as a general rule, trusts older sites much more than new sites, and when its about Adsense, you’ll notice that the older your site gets, you’ll start getting more valuble ads.
2. Definitely start using the channels. The most important thing about Adsense, is that you should test, test, and test until you start getting satisfactory results. And to do this you should be using the channels service Google provides with Adsense. You can give a different name to each and every ad on your each and every page and trace them with these channels. And don’t say “enough” to your tests and tweaks until you get your Clickthrough Rate to something near at least 10 %. This isn’t so hard to reach, so don’t stop and watch your earnings while your Clickthrough Rate is something like 3 or 4 %. This means you are leaving more than half of the money you can earn on the table.
3. Practice search engine optimization (SEO). Without traffic there won’t be any Adsense clicks. So in order to increase your traffic you have to make your site or blog more visible to search engine users. The ultimate road to high Google rankings pass from good link building strategies (as is written in this “zonenoktaorg seo” post) and plenty of original content.
July 16th, 2007
On the internet there are typically 3 real ways to make decent money: AdSense(through google), YPN (through yahoo), affiliate marketing (clickbank, commission junction, or azoogle ads), or creating your very own product.
1 - Pay Per Click:
Text ads such as Google Adsense, Yahoo!, Kontera, and so on are a great way to supplement your income stream from your website. If you have a large reading base, or tend to have massive amounts of traffic to your site, implementing Adsense, or Yahoo! Publishing may be a great source of income for you.
Although no one should bank on these as their main income stream. Google or Yahoo! can change their terms of service in a heart beat, and your revenue could plummet. So make sure you’re checking all of your options before you use this technique as your main source of income.
2 - Affiliate Marketing:
Another popular, and higher paying source of online income from your site is by becoming an affiliate and promoting other peoples’ products on your website. This is a great way to make a little extra money with your site, as you don’t have to put a lot of effort into creating a product.
Although, you must “pre-sell” the user on the product to make them click the affiliate link. Although this may seem difficult, there are many ways to do this with ease.
Two very popular affiliate programs are:
Clickbank
Commission Junction
There are others, so make sure you look around and find out what service best fits your needs.
3 - Product Creation:
Product creation is one of the most effective ways of building a revenue stream from your website. You keep 100% of the revenue, and you also have the fulfilling feeling of owning something. Here are my steps to creating your very first product.
You’ll want to develop a decent reader base to your blog/website. Once you have them, begin to poll them with a form from Aweber, capturing their name and email address. When you’ve gotten plenty of questions, and a lot of people (make sure you’re staying in touch with them, answering random questions and giving them good content), you’ll want to take the main questions and develop a product out of them.
Once the product is done, sell it to the newly acquired list!
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July 10th, 2007
Web 2.0 Submitter is a tool that automates the process of submitting your blog posts to social bookmarking sites like Digg, Reddit, and Netscape, just to name a few. The internet marketing world has recently discovered that submitting blog posts or snippets and summaries of posts to the Web 2.o sites, as they are commonly called, can not only improve your search engine ranking but drive more traffic to your website as well.
The only problem with this is that it can be very time consuming. You log into lets say Netscape for instance. You then have to fill in the url of the blog post, title, and write a little summary or snippet about the post. Most people cut and paste a snippet from the actual post, although a unique summary will pull more weight. Then you pick the proper category, submit and approve your story. Not bad, but you have to repeat this process for Digg, Reddit, Plime, etc, etc….way to much time!
Web 2.0 Submitter automates this. You still have to enter the information, but only once. You can take the time to write a catchy little summary but when its time to go to the next social site, all the information is entered for you. All you have to do is pick the category and submit. What a time saver!
The program currently works with Digg, Reddit, Netscape, Plime, Shoutwire, Newsvine, Stumbleupon, and Only wire. The programmers are continuously adding new sites. Also, keep in mind that only wire submits to 17 different sites simultaneously!
July 2nd, 2007
One of the best ways to increase website traffic for free is to use viral marketing techniques. The simplest of these techniques is to simply give away an ebook or free report that contains links to your website. Then you encourage others to give away the report as well.
When done properly, this can be very effective. First you want to make sure that the information you give away is helpful to the audience you are targeting. You also want to make sure that you get something in return. Normally this will be their name and email address. Have them submit their information on a sign up form for your auto responder.
You can further monetize their information by sending them back end offers through an auto responder series. Make sure that the products are related in some way to the original subject or offer that is in the free report for best results. I have come up with a neat little viral system that uses Traffic Exchanges. Click on the link in this post to check it out.
June 30th, 2007
The latest big seller on click bank, Project Black Mask, is ruffling some feathers in the internet marketing circles. The forums and blogs are buzzing with glorious praise and black hat bashing. This is fairly normal whenever black hat methods are mentioned. There are a lot of people who don’t want to here anything about methods that are considered unethical or shady. This is a personal choice that you must make on your own.
What is of concern is whether or not the techniques mentioned in the book work or not. Some of the posts that I have read that were not obvious black hat bashing, stated that the methods gone over in the book were old and not very effective any more. Knowing a little bit about black hat, I must dis-agree.
This is the first real “main stream” discussion of black hat tactics that I have seen. The popularity of this book, currently #1 at click bank, has made black hat tactics a house hold name. The two primary methods described are the bread and butter of black hat. They are fairly simple to implement and not too expensive for the average person to give a shot.
I’m sure there are many advanced tactics to be used but you need to be part programmer, part rocket scientist to implement. The two blueprints in the book also come with some good niche and keyword advice. To find out more check out my full review here. I am also in the process of running a couple tests using the 2 methods and will be posting the results as well.
June 30th, 2007
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