Posts filed under 'Best Search Engine Optimization Resources'
You should not enter the niche marketing business until you have asked some questions.
Engaging in research is the most appropriate method to find a profitable niche. Go on discussion boards to see what people are looking for. Keyword research software can be used to see what the most popular searches are on any given subject. To discover new trends and movements you must keep you ears open.
Well, there are plenty of ways you can to tell if a niche is profitable. If the terms related to the niche seem to be searched often and if there aren’t too many people competing for them on search engines like Google, you may have found a good niche. But it’s still possible that the niche is not heavily marketed to simply because it is not marketable. You will find some niches have heavy search volumes and a lot of competition. Because of the high level of competition, you product or any niche marketing effort could be clearly profitable or it might fail if it’s not top notch and efficiently promoted.
Niches with no one competing in them are obscure but they can be found. But then again, it can be because there is really no market or the information can be found for free on the web. Test your niche so you are convinced that it is good.
How do I test my niche properly? A hypothetical product could be pitched or created which you can then go on discussion boards and ask questions about. Poll people that will read your thread so you can use them to gauge exactly how people are responding to your idea if the internet marketing discussion boards will allow that. If you were thinking about launching a product, do a pre-launch to see how people are responding. The use of low cost or even free marketing solutions can test the waters if you are thinking about promoting products through niche affiliate marketing programs.
What is the best way to make money with niche marketing? This is a difficult question because there really isn’t a “best” way to promote to a niche. Some people will find that for their niche, budget and/or capabilities, a blog will be more profitable for their niche. Some might consider setting up a newsletter whereas others might consider launching a small report or a full on e-book or video series for their niche. Making money using niche marketing is possible by using any one of a large variety of methods so to name one method as the best is extremely hard.
Niche marketing, when done right is very easy. Test and promote your products properly, using a variety of methods and you will find that in no time, you should be halfway through conquering the niche marketing field.
If you want to learn more about niche marketing go and visit this dominating niches review and grab a great dominating niches bonus.
June 26th, 2009
Link Popularity is a crucial part of your overall SEO efforts. If search engines find your site as linked from other web-sites, you get “Link Love” or in other words your site is considered as having link popularity. Its good to be popular; and bettering your Link Popularity will also get you higher rankings on the search engines.
Search Engines attach more importance to sites that searchers like to browse. They love a site even more if its visitors stay longer on the site before they click away. You must be wondering how can a software program determine which sites humans love? Apparently they depend on humans to do that. Then they watch as others link to your site. They watch your Link Popularity.
Put your link building on fast track. Start your SEO efforts right away - build one way links and seo friendly links.
September 8th, 2008
I’m going to send you a “blueprint” right here right now that you can follow and model whatever niche your in to get…
“Money in your jeans.”
I’ll give you the fastest route possible to get started.
This is a plan of action.
After you read this you’ll do one of two things
1. Either you’ll “TAKE ACTION”
or…
2. Sit there and do nothing.
So lets begin.
When I consult with my clients and students it’s the same ole story… “if you build it they will come”
Well it doesn’t happen that way.
*The first thing you need to figure out
is…
“Who is your market what do they want?”
*What problems do they have?, and how can you create a solution to satisfy their wants and desires?
Next once you found your market you need to find your niche within that market.
Remember a market is just a group of people that have similar interest and wants, then once you’ve found your group of people (market) find out what niche will be profitable within that market.
Here is your formula for creating the keys to wealth and making money on demand.
1. Find an easily targetable market
2. Find a highly profitable niche within that easily targetable market and find out what problems your niche has.
3. Have a solid marketing plan to take care of your new niche
4. Create a kickbutt USP that separates
you from the competition
5. Have a rock solid sales process
6. Drive highly targeted traffic to your site
7. Learn how to convert, monetize and reuse your traffic
8. Repeat the process and move into another market and niche or scale your existing business as big as you want
Now I understand that might sound like a mouthful, especially if your new to marketing so I’ll give you an example of what I’m talking
about, and this example is already online and profitable
I should know, I’m making a boatload of money in it 
Will you find my name on it?
not in the least bit.
First of all, I like my privacy and second I like it when my competitors sweat and don’t have the slightest clue why their losing
business to the underground guy
Example
easily targetable Market - golfers
highly profitable niche - golfers looking to lower their golf score by 7 - 10 strokes and correct their golf slice.
Now whats your marketing plan?
Not to worry we’ll get into that.
But first lets get into a little of the psychology of your market
No offense to golfers here because I’m one as well.
Your market is a consumption market which means they have the ability and are willing to spend money on demand and with frequency which is key.
(golfers will spend money on dare I say some of the stupidest of products if they feel it will give them the edge and they definitely have a good command of disposable income)
Again I should know.
If your market is not willing or able to spend money then your doomed from the start.
So first thing to research is your market you never put up a website and sell product without letting the market tell you want it wants. Even it YOU think its the greatest thing since sliced break.
Sure you’ll make some initial sales, good for you,
But…
If you don’t have a solid business plan wrapped around your initial offering your dead and your business isn’t going anywhere.
Trust me I see it all day long, marketers come to me because their all excited that they sold a few copies of their ebook then month two rolls around and they’re lucky if they make $75.
Its the classic mistake 99% of marketers make online.
Now that you know that, you can go back to the drawing board and start fresh.
*Back to the your research.*
What problems does your market have? ( they want to lower their golf score, and they want to correct their golf slice)
Why are they having problems?
(poor instruction, not enough targeted information to help them alleviate the problems etc )
What have they done in the past to remedy their grief, frustration, etc
*Buying useless ebooks that just whiff around the subject but have great sales letters *Wink*
Why hasn’t it worked? (read above)
My marketing plan is simple, but I’ll get into that further along.
My niche, golfers looking to lower their golf score and correct their slice.
I chose this niche because of all the research I did and its an excellent market and highly profitable niche.
It has all the elements of “profitability” I look for when going into a market.
I’ve listened to their problems and frustrations. I know exactly what I need to do in order to help them but more importantly…
“MAKE SERIOUS CASH”
( the research is easy I show you how to conduct market research in less than 30 minutes)
So I bet your asking just about now… “ok you did your research but how do I get content and what do I offer as a product?”
No worries there, I got your back
I build relationships with as many offline golf experts as I can and cultivate that relationship by giving them (offline experts)free exposure
for their products and services.
(offline experts are the best subjects as they don’t have the slightest clue how to market online, for the most part)
Those offline experts that understand about marketing online no sweat, we make sure the offer is beneficial and lucrative to them
and they want to partner with you.
*WIN WIN*
The experts provide great information and rich targeted multimedia content.
*I simply follow them around and record everything they do and split the content into modules for a major info product or stand alone mini products.
*Of course I just get it all outsourced when I’m done with the video, as I don’t have any desire to sit there and edit video.
That’s for chumps.
You want to make sure you outsource $8 - $12$/hr task to those people that enjoy doing that stuff, so you can free yourself up for the bigger picture, which is marketing and “MAKING MONEY”
(I show you how to get this outsourced for free by the way, very sneaky)
In the process,
*I simply establish myself as the go to guy online by partnering up with offline experts and I do the marketing online
**** Big Lesson here, stay with your strengths and outsource your weakness****
Now that I’ve done the small steps, I simply move into my market, figure out what they want, what their screaming for, and spy on my competitors to find out what they are not giving their customers, or what they have not clued in on as to what their customers want, and I plug that hole.
Also I survey the market at least a half dozen times to get some very targeted feedback.
(this step is easy, its not hard so don’t sweat it)
*this gives you a kickbutt U.S.P.
You see this is another key that most marketers miss out on, they don’t listen to or communicate with their market and just try and sell them stuff.
I guarantee you this, if you learn to solve peoples problems you’ll become a MONEY MAGNET and when you learn to do that, then you will
become a TRAFFIC MAGNET.
So that should be part of your marketing plan.
Along with that,
find out…
Well that part I have to keep secret.
That’s what clients pay me the big bucks for
Lets continue on…
Creating your Killer USP (unique selling proposition)
- figure out who your competition is
- find out what their strengths and weakness are
- whatever your competition is not doing for their market or is unwilling to do for their market, then you step in to plug that hole and create your Killer USP around that. (which I’ve already hinted at)
Your sales process
- bottom line we can get into this and its a whole ebook in itself but you must create a sales process that is not only brain dead easy for your customers to order, you must incentivize your customers to re-order and bring you more traffic.
Here are some little “MONEY MAKERS” I use in this market to make piles of cash
*Create live webshops showing instruction on how to lower golf scores and correct slice (multiple products here)
*Membership site (multiple backend offers, with getaway vacations, e-coupons discounted equipment, etc)
and a few other ninja strategies you’ll learn in my mentoring program
*Driving Highly Targeted Traffic To Your Site*
- who is your target market and target niche?
figure that out and spend your time, energy, and money only going after that traffic.
-All other traffic is useless to you because they are not interested in what you have to offer it will take you too much time to try an convert them. Why waste your time.
By the way traffic is child’s play.
I get traffic for free and tons of targeted traffic to my blogs, stand alone products membership sites, and affiliate offers
Want an example or two?
I’ll reveal the niches to you as it doesn’t matter you can come into them and I’ll still clean up by using other sneaky techniques
http://niche-profit-marketing.com/tv.html
Notice the competition of the niches I’m in and notice who has top listings *wink*
Just copy and past these phrases into google without the quotes and notice the competitive pages and fierce adwords competition.
traffic secrets 2.0 bonus and video review
(cut throat competition)
Call of Duty 4 Mod Warfare for Xbox 360 PS3
(adwords dropped off in the last week)
Call of Duty 4 Mod Warfare for Xbox
(other keyword modifiers)
Call of Duty 4 Mod Warfare for PS3
(other keyword modifiers)
*Conversion, Monetization, and Increasing Profits*
(Remember people are searching first and foremost for information not searching to be sold)
-provide your visitor with a great reason to come back to your site give them a great “white pager” or “highly targeted special report” that they can’t get anywhere else on the net, not the usual junk people try and give for the opt-in. (intro infoproduct to begin the presell process)
Make your reason special prove to your visitor that the information you provide is worth them coming back for more.
-structure your site around being an information based authority site with highly targeted content and the sales will come.
(this is easy as well I show you everything)
-after you capture the information make sure you provide great content that you build the trust and develop the relationship first.
Then you can POWER SELL *Wink*
-once you’ve built trust and made sales, then always over deliver and make sure you give your customer reason to continue to buy
from you and bring you more customers.
(make sure you plugin an affiliate model for your business make them your partners)
Repeat the process with a new market, niche, and website or scale your business as big as you want
Again this could be an entire ebook in itself but you get the picture.
Bottom line your site needs to be revamped into an information rich authority hub pre-selling machine.
And how do we do that?
Well with some of the strategies you’ve just read about as well as many more which would be to time consuming to get into here but are included behind the scenes of my exclusive mentoring program.
If your serious about exploding your online business and making some serious income over the next 45 - 60 days then you’ll get so much more
insiders knowledge by joining my mentoring program so in no time at all you’ll be successful.
But I understand that you don’t want to be sold another product and this isn’t a pitch to get you to buy some info product.
Matter of fact I’m not going to sell you anything, I’m providing you an opportunity, “A WAY OUT” to finally take charge and get
your business “motoring” so you can see…
“RESULTS IN ADVANCE.”
So I’ve given you a proven formula that works, I guess it’s up to you how you want to proceed from this point then
Now I’m going to show you how to dominate google with your affiliate link with this intensive video
http://niche-profit-marketing.com/tv.html
August 31st, 2008
If you prefer more modern car films to the older ones the chances are you will know which film the title of this post refers too. The Fast and The Furios is a classic modified car film that graced the silver screen about 10 years ago - and is still strong in the imagination of the youth. The username fastandfurious is one thats always taken - mainly because I want it and can never get it. The car in question is a chinese graphic designers PINK Honda S2000, and is a pretty good looking car in the movie - but in real life I swear honda s2000’s are just so damn small, I couldnt fit in one without looking like a pleb.
May 8th, 2008
I set out with the intention of writing a self improvement type article with an original temporary working title of ‘How To Overcome Fear’.
Being the sound marketing man that I am though, my first action was to research whether this was relevant to many peoples lives.
What followed was a mistake.
I had read recently about a ‘Google Suggest’ in Beta test mode (http://www.google.com/webhp?complete=1), and so I thought I would give it a whirl.
I should have known better - distractions on the web happen to me all the time.
The next hour passed effortlessly away as I played with the new found toy.
This is Google’s own description of the tool:
‘What is Google Suggest?
As you type into the search box, Google Suggest guesses what you’re typing and offers suggestions in real time. This is similar to Google’s “Did you mean?” feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type “bass,” Google Suggest might offer a list of refinements that include “bass fishing” or “bass guitar.” Similarly, if you type in only part of a word, like “progr,” Google Suggest might offer you refinements like “programming,” “programming languages,” “progesterone,” or “progressive.” You can choose one by scrolling up or down the list with the arrow keys or mouse.
That’s pretty cool. How does it do that? Our algorithms use a wide range of information to predict the queries users are most likely to want to see. For example, Google Suggest uses data about the overall popularity of various searches to help rank the refinements it offers…’
Here are some thought provoking results:
‘How to overcome fear’ - 2,580,000 results
‘How to overcome anxiety’ - 119,000 results
At least I am right to be targeting my article towards those expressing concern about fear.
But here is the strange thing - Google sponsored AdWord links for ‘anxiety’ is twelve, but ‘fear’ only has three.
There are many more anomolies such as this in a very short time.
Furthermore, look at these interesting results from Google Suggest:
The really amazing thing is how big some of the search results are:
‘How to be happy’ 95,000,000 results - sponsored links, nine.
AND
What about these:
‘How to be hot’ - 192,000,000 and get this - NIL Google sponsored links.
‘How to be humble’ - 6,700,000 - NIL Google sponsored links.
This last example has been included, as it is more surprising in that even the normal Google search for the keyword phrase ‘how to be humble’ throws up results that bear vary little resemblance to the searched term. Try it and see.
What absorbed me were the ranking figures showing on the right. IF the figures are correct I can confidently state that product producers, affiliates and advertisers are really missing out on a lot of massively searched niches.
Have I found a goldmine? Should I be revealing all this?
Well I don’t know, and frankly I am puzzled by what the ‘Google Suggest’ numbers really represent.
I am not going to get that excited as I have just been to Wordtracker which gave me these results for two of
the above terms.
‘How to be hot’ - 13 searches in the last 110 days
‘How to be humble’ No searches in the last 110 days.
So where do the ‘Google Suggest’ figures come from? Can you throw any light on this, because if you can it will save me being distracted further in search of the truth.
Oh - and there is still that article to write about overcoming fear. Down to it.
Keith is the Managing Director of Creative Eye and has over 10 years experience in website design, development and project management.
To read more from Keith Watson, visit http://www.creativeeye.co.uk/articles/
March 23rd, 2008
TNX.net is an ad network, where you can sell text link ads on individual web pages. The ads are matched using categorical targeting and any link can be removed by either the buyer or the seller. This gives users of TNX.net an unrivaled control over the ads they buy or sell.
Read the rest: TNX.net Review
March 20th, 2008
Even the best of intentions can go awry without careful attention to details and expectations. We’ve tested these methods out and they work.
1. Get it in writing.
Define the service scope in detail (i.e. we’ll research keywords and optimize these pages with approved search phrases for this long).
2. Return phone calls.
That goes both ways. If the consultant needs some feedback, don’t wait three days. If the client calls, don’t wait three hours. It doesn’t sound fair, but it makes sense. Consultants need help, but clients deserve more attention (prompt responses).
3. Don’t overwrite changes.
SEO consultants can easily overwrite source code if they’re not careful. Web site owners sometimes overwrite the very optimization steps a consultant put in place. Talk to each other and work out protocols to avoid these problems.
4. Return e-mail messages.
Like phone calls, e-mail messages deserve a quick response. Hitting “reply” is easier than picking up a phone and dialing a bunch of numbers. Clients and consultants shouldn’t let a day go by without a response.
5. Own up to mistakes.
Painful and embarrassing as it is, admit mistakes. They can include failing to return a phone call and poor communication in a written report. If you mess up - whether it’s getting some data columns in the wrong place or placing the SEO consultants META data in the wrong spot, just acknowledge the mistake and move on. We’re human. Things happen.
6. Don’t switch domain names.
If you sign up with an SEO consultant, don’t start with one domain and then get a notion about introducing a new one. It throws the whole program off track.
7. Don’t change your page names.
If you have a page called newproducts.asp, don’t change it to new-products.html after the SEO program begins. The change will just confuse search engine spiders and hinder or delay high rankings.
8. Don’t insert “alt” tags after the SEO program begins.
“Alt” tags with images are for search engine consultants to manage. They’re in the best position to know when “alt” tags might be appropriate. If you add them on your own, you may ruin the delicate balancing act SEO consultants perform with many page factors.
9. Avoid altering page title tags.
If an SEO consultant has a title tag strategy you approve, don’t go back in a week and change it. Some pages can work with a company name in the title tag, others won’t.
10. Keep an open mind.
Clients and consultants both need an open mind as creative ideas and approaches are expressed. A client may suggest something unethical, but the consultant should gently steer them away from the tactic. If a consultant finds a useful way of introducing a links directory on the Web site, give it some thought. Just because your Web site lacks a directory doesn’t mean it can’t support one. How can you have reciprocal links without one?
Michael Murray is vice president of Fathom SEO, an Ohio-based search engine optimization firm. We are members of SEMPO, SEO Consultants and SEOPros. Visit our site for our SEO white papers and recent SEO studies on the manufacturing and health care industries.
michael@fathomseo.com
March 6th, 2008
Provillus is one of the hottest hair loss treatments on the market and there is a good reason why. Made from all-natural ingredients, provillus stops the thinning of hair in both men and women and begins the special process of hair regrowth. Not only that, provillus contains key ingredients such as saw palmetto, nettle, and pumpkin seed.
Provillus for men works to stop DHT production which causes male hair loss and fortify the hair follicles with the proper nutrients to rebuild the hair naturally. It also contains the only FDA approved topical ingredient clinically proven to regenerate hair.
Provillus for women works in special way tailored to the makeup of the female. It is said female pattern baldness affects 1 out of 4 women, and continues to trouble more and more women as society progresses. Provillus gently works into the scalp to reduce hair thinning and regrow beautiful healthy hair.
Don’t be one of the millions of Americans to suffer from hair loss, fight back with provillus! For a limited time 2 free bottles of provillus come with every qualified purchase so get yours today!
January 22nd, 2008
Search engine optimization experts are having fun with Google. Experts, with DarkBlue.com at the helm, are holding a contest to determine how Google really works. Experts are competing, with the goal of optimizing a webpage for a non-sensical phrase: ‘nigritude ultramarine’.
On May 7th, the day the terms ‘nigritude ultramarine’ was announced, typing the phrase into Google generated no search listings. Search engine optimizers hoping to define themselves as industry leaders are all vying for the number one spot. Others see the contest as an opportunity to test theories and experiment without jeopardizing existing traffic. Some webmasters are leery at staking their professional reputation on a contest with an undefined number of participants.
As an added incentive for search engine experts and webmasters to participate and work their magic, DarkBlue.com is giving away an Apple Mini iPod and a Sony Flat Screen Monitor to anyone who can take their page to #1 for the phrase ‘nigritude ultramarine’. The contest is scheduled to run for two months and will conclude on July 7th, 2004.
Magical Phrase
The phrase generating the frenzy, ‘nigritude ultramarine’, is likely to bring out the best and the worst in optimization tactics. The black magic optimization techniques that are suspected in having sites banned from Google are likely to be exercised, along with tried and true optimization practices. Immediately after the contest was announced experts snapped up hyphenated domain names and began tweaking their text. Many experts were surprised to see how quickly ‘nigritude ultramarine’ made its way into the Google’s listings, with new listings appearing daily it is clear that the contest is well underway.
The experts will be at the mercy of Google and any new algorithms implemented over the course of the next two months. Experts will have to anticipate and update on a regular basis, to ensure that they are able to obtain and retain a strong listings.
Results
The results of the contest are unlikely to have any lasting effects, as Google will likely implement filters that will prevent search engine experts from reaping the rewards of any tactics that are found to be effective. Regardless the sense of adventure and a method of testing Google are intriguing.
About The Author
Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.small-business-software.net
January 21st, 2008
It is estimated that Internet advertising will become the largest ad medium, at nearly $63 BILLION by 2011. You read correctly - BILLION!
Compare that to a measly $16.9 billion for the full year of 2006 or lame $7.134 billion in 2001 (Industry Survey Conducted by PricewaterhouseCoopers and Sponsored by the Interactive Advertising Bureau (IAB)), and you can’t ignore the Internet advertising tsunami on the horizon!
The shift of advertising dollars to the Internet marketplace has the media business turning on its head!
Newspapers as well as electronic media are scrambling to promote and monetize their online presence. The marketing landscape is in upheaval and changing so rapidly, that if you ignore the obvious signs, you’ll feel sideswiped and dazed when your business legs start to buckle.
What does this mean for advertisers currently using the traditional media of radio, television and print? Simply this: If the Internet is not part of your advertising arsenal, you are losing business to those who are aggressively using online marketing to promote their goods and services. I say “aggressively” because if you believe as many website owners do, that “if you build it they will come,” you are hugely mistaken. Check these numbers. Here’s what the Internet universe looks like:
Using 2006 numbers, there are approximately 100 MILLION WEBSITES serving up somewhere between 15 and 30 BILLION web pages. It is estimated that over 30,000 web pages go up every single day. Not only is it difficult to wrap your head around those statistics, but it is currently impossible to asses the full impact this is having on consumer buying habits.
Clearly, companies must embrace the power of the Internet to compete not only locally, but also globally! So where does that leave your company’s website? Well, here’s the bitter truth.
Unless you are ranked on the first or second page of any given search engine, your website is virtually invisible.
Yes, you may have spent thousands of dollars on your not-so-search-friendly-flash-driven-website - but nobody knows you exist because you haven’t made search engine optimization part of your website construction. In fact, no amount of creative website design, graphics or cool effects will help you with firstpage ranking on Google.
How can you compete?
Here are two choices.
1. You can start promoting your web site both offline using traditional media and online using PPC (pay per click advertising, banner advertising etc…)
and/or
2. You can have some search engine optimization done on your site so that you get first page ranking on the major search engines for the keyword search terms that are most related to your business.
I mention above, and/or because even if you get first page ranking on Google and the other search engines, you should still continue using offline media to direct people to your site.
Website ranking is key if you want to stay in the game!
I advise my clients who have first page ranking, to do exactly this. It gives them an opportunity to do what no other advertising medium does quite as well as the Internet.
For example, when you direct a primed radio listener or newspaper reader to your site:
1. You welcome a receptive visitor and prospective client who will respond much better to the sales copy on your web pages.
2. You can show and sell using video clips as mini infomercials.
3. You can actually make a solid connection and build a long-term relationship with your visitor.
Using powerful promotions to capture their email address, you can build a list of eager buyers that you can sell to over and over again!
To find out more on how to harness the Internet using website optimization, read this special article: SEARCH ENGINE OPTIMIZATION and what your Web Designer Won’t Tell You.
Search Engine Optimization - It’s something you should really be thinking about!
November 8th, 2007
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