Posts filed under 'Best Search Engine Optimization Resources'
If you prefer more modern car films to the older ones the chances are you will know which film the title of this post refers too. The Fast and The Furios is a classic modified car film that graced the silver screen about 10 years ago - and is still strong in the imagination of the youth. The username fastandfurious is one thats always taken - mainly because I want it and can never get it. The car in question is a chinese graphic designers PINK Honda S2000, and is a pretty good looking car in the movie - but in real life I swear honda s2000’s are just so damn small, I couldnt fit in one without looking like a pleb.
May 8th, 2008
I set out with the intention of writing a self improvement type article with an original temporary working title of ‘How To Overcome Fear’.
Being the sound marketing man that I am though, my first action was to research whether this was relevant to many peoples lives.
What followed was a mistake.
I had read recently about a ‘Google Suggest’ in Beta test mode (http://www.google.com/webhp?complete=1), and so I thought I would give it a whirl.
I should have known better - distractions on the web happen to me all the time.
The next hour passed effortlessly away as I played with the new found toy.
This is Google’s own description of the tool:
‘What is Google Suggest?
As you type into the search box, Google Suggest guesses what you’re typing and offers suggestions in real time. This is similar to Google’s “Did you mean?” feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type “bass,” Google Suggest might offer a list of refinements that include “bass fishing” or “bass guitar.” Similarly, if you type in only part of a word, like “progr,” Google Suggest might offer you refinements like “programming,” “programming languages,” “progesterone,” or “progressive.” You can choose one by scrolling up or down the list with the arrow keys or mouse.
That’s pretty cool. How does it do that? Our algorithms use a wide range of information to predict the queries users are most likely to want to see. For example, Google Suggest uses data about the overall popularity of various searches to help rank the refinements it offers…’
Here are some thought provoking results:
‘How to overcome fear’ - 2,580,000 results
‘How to overcome anxiety’ - 119,000 results
At least I am right to be targeting my article towards those expressing concern about fear.
But here is the strange thing - Google sponsored AdWord links for ‘anxiety’ is twelve, but ‘fear’ only has three.
There are many more anomolies such as this in a very short time.
Furthermore, look at these interesting results from Google Suggest:
The really amazing thing is how big some of the search results are:
‘How to be happy’ 95,000,000 results - sponsored links, nine.
AND
What about these:
‘How to be hot’ - 192,000,000 and get this - NIL Google sponsored links.
‘How to be humble’ - 6,700,000 - NIL Google sponsored links.
This last example has been included, as it is more surprising in that even the normal Google search for the keyword phrase ‘how to be humble’ throws up results that bear vary little resemblance to the searched term. Try it and see.
What absorbed me were the ranking figures showing on the right. IF the figures are correct I can confidently state that product producers, affiliates and advertisers are really missing out on a lot of massively searched niches.
Have I found a goldmine? Should I be revealing all this?
Well I don’t know, and frankly I am puzzled by what the ‘Google Suggest’ numbers really represent.
I am not going to get that excited as I have just been to Wordtracker which gave me these results for two of
the above terms.
‘How to be hot’ - 13 searches in the last 110 days
‘How to be humble’ No searches in the last 110 days.
So where do the ‘Google Suggest’ figures come from? Can you throw any light on this, because if you can it will save me being distracted further in search of the truth.
Oh - and there is still that article to write about overcoming fear. Down to it.
Keith is the Managing Director of Creative Eye and has over 10 years experience in website design, development and project management.
To read more from Keith Watson, visit http://www.creativeeye.co.uk/articles/
March 23rd, 2008
TNX.net is an ad network, where you can sell text link ads on individual web pages. The ads are matched using categorical targeting and any link can be removed by either the buyer or the seller. This gives users of TNX.net an unrivaled control over the ads they buy or sell.
Read the rest: TNX.net Review
March 20th, 2008
Even the best of intentions can go awry without careful attention to details and expectations. We’ve tested these methods out and they work.
1. Get it in writing.
Define the service scope in detail (i.e. we’ll research keywords and optimize these pages with approved search phrases for this long).
2. Return phone calls.
That goes both ways. If the consultant needs some feedback, don’t wait three days. If the client calls, don’t wait three hours. It doesn’t sound fair, but it makes sense. Consultants need help, but clients deserve more attention (prompt responses).
3. Don’t overwrite changes.
SEO consultants can easily overwrite source code if they’re not careful. Web site owners sometimes overwrite the very optimization steps a consultant put in place. Talk to each other and work out protocols to avoid these problems.
4. Return e-mail messages.
Like phone calls, e-mail messages deserve a quick response. Hitting “reply” is easier than picking up a phone and dialing a bunch of numbers. Clients and consultants shouldn’t let a day go by without a response.
5. Own up to mistakes.
Painful and embarrassing as it is, admit mistakes. They can include failing to return a phone call and poor communication in a written report. If you mess up - whether it’s getting some data columns in the wrong place or placing the SEO consultants META data in the wrong spot, just acknowledge the mistake and move on. We’re human. Things happen.
6. Don’t switch domain names.
If you sign up with an SEO consultant, don’t start with one domain and then get a notion about introducing a new one. It throws the whole program off track.
7. Don’t change your page names.
If you have a page called newproducts.asp, don’t change it to new-products.html after the SEO program begins. The change will just confuse search engine spiders and hinder or delay high rankings.
8. Don’t insert “alt” tags after the SEO program begins.
“Alt” tags with images are for search engine consultants to manage. They’re in the best position to know when “alt” tags might be appropriate. If you add them on your own, you may ruin the delicate balancing act SEO consultants perform with many page factors.
9. Avoid altering page title tags.
If an SEO consultant has a title tag strategy you approve, don’t go back in a week and change it. Some pages can work with a company name in the title tag, others won’t.
10. Keep an open mind.
Clients and consultants both need an open mind as creative ideas and approaches are expressed. A client may suggest something unethical, but the consultant should gently steer them away from the tactic. If a consultant finds a useful way of introducing a links directory on the Web site, give it some thought. Just because your Web site lacks a directory doesn’t mean it can’t support one. How can you have reciprocal links without one?
Michael Murray is vice president of Fathom SEO, an Ohio-based search engine optimization firm. We are members of SEMPO, SEO Consultants and SEOPros. Visit our site for our SEO white papers and recent SEO studies on the manufacturing and health care industries.
michael@fathomseo.com
March 6th, 2008
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January 22nd, 2008
Search engine optimization experts are having fun with Google. Experts, with DarkBlue.com at the helm, are holding a contest to determine how Google really works. Experts are competing, with the goal of optimizing a webpage for a non-sensical phrase: ‘nigritude ultramarine’.
On May 7th, the day the terms ‘nigritude ultramarine’ was announced, typing the phrase into Google generated no search listings. Search engine optimizers hoping to define themselves as industry leaders are all vying for the number one spot. Others see the contest as an opportunity to test theories and experiment without jeopardizing existing traffic. Some webmasters are leery at staking their professional reputation on a contest with an undefined number of participants.
As an added incentive for search engine experts and webmasters to participate and work their magic, DarkBlue.com is giving away an Apple Mini iPod and a Sony Flat Screen Monitor to anyone who can take their page to #1 for the phrase ‘nigritude ultramarine’. The contest is scheduled to run for two months and will conclude on July 7th, 2004.
Magical Phrase
The phrase generating the frenzy, ‘nigritude ultramarine’, is likely to bring out the best and the worst in optimization tactics. The black magic optimization techniques that are suspected in having sites banned from Google are likely to be exercised, along with tried and true optimization practices. Immediately after the contest was announced experts snapped up hyphenated domain names and began tweaking their text. Many experts were surprised to see how quickly ‘nigritude ultramarine’ made its way into the Google’s listings, with new listings appearing daily it is clear that the contest is well underway.
The experts will be at the mercy of Google and any new algorithms implemented over the course of the next two months. Experts will have to anticipate and update on a regular basis, to ensure that they are able to obtain and retain a strong listings.
Results
The results of the contest are unlikely to have any lasting effects, as Google will likely implement filters that will prevent search engine experts from reaping the rewards of any tactics that are found to be effective. Regardless the sense of adventure and a method of testing Google are intriguing.
About The Author
Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.small-business-software.net
January 21st, 2008
It is estimated that Internet advertising will become the largest ad medium, at nearly $63 BILLION by 2011. You read correctly - BILLION!
Compare that to a measly $16.9 billion for the full year of 2006 or lame $7.134 billion in 2001 (Industry Survey Conducted by PricewaterhouseCoopers and Sponsored by the Interactive Advertising Bureau (IAB)), and you can’t ignore the Internet advertising tsunami on the horizon!
The shift of advertising dollars to the Internet marketplace has the media business turning on its head!
Newspapers as well as electronic media are scrambling to promote and monetize their online presence. The marketing landscape is in upheaval and changing so rapidly, that if you ignore the obvious signs, you’ll feel sideswiped and dazed when your business legs start to buckle.
What does this mean for advertisers currently using the traditional media of radio, television and print? Simply this: If the Internet is not part of your advertising arsenal, you are losing business to those who are aggressively using online marketing to promote their goods and services. I say “aggressively” because if you believe as many website owners do, that “if you build it they will come,” you are hugely mistaken. Check these numbers. Here’s what the Internet universe looks like:
Using 2006 numbers, there are approximately 100 MILLION WEBSITES serving up somewhere between 15 and 30 BILLION web pages. It is estimated that over 30,000 web pages go up every single day. Not only is it difficult to wrap your head around those statistics, but it is currently impossible to asses the full impact this is having on consumer buying habits.
Clearly, companies must embrace the power of the Internet to compete not only locally, but also globally! So where does that leave your company’s website? Well, here’s the bitter truth.
Unless you are ranked on the first or second page of any given search engine, your website is virtually invisible.
Yes, you may have spent thousands of dollars on your not-so-search-friendly-flash-driven-website - but nobody knows you exist because you haven’t made search engine optimization part of your website construction. In fact, no amount of creative website design, graphics or cool effects will help you with firstpage ranking on Google.
How can you compete?
Here are two choices.
1. You can start promoting your web site both offline using traditional media and online using PPC (pay per click advertising, banner advertising etc…)
and/or
2. You can have some search engine optimization done on your site so that you get first page ranking on the major search engines for the keyword search terms that are most related to your business.
I mention above, and/or because even if you get first page ranking on Google and the other search engines, you should still continue using offline media to direct people to your site.
Website ranking is key if you want to stay in the game!
I advise my clients who have first page ranking, to do exactly this. It gives them an opportunity to do what no other advertising medium does quite as well as the Internet.
For example, when you direct a primed radio listener or newspaper reader to your site:
1. You welcome a receptive visitor and prospective client who will respond much better to the sales copy on your web pages.
2. You can show and sell using video clips as mini infomercials.
3. You can actually make a solid connection and build a long-term relationship with your visitor.
Using powerful promotions to capture their email address, you can build a list of eager buyers that you can sell to over and over again!
To find out more on how to harness the Internet using website optimization, read this special article: SEARCH ENGINE OPTIMIZATION and what your Web Designer Won’t Tell You.
Search Engine Optimization - It’s something you should really be thinking about!
November 8th, 2007
The announcement of introducing affiliate elite has created huge enthusiasm among the affiliate marketers. Because affiliate elite has been claimed as the most futuristic software for affiliate marketing by Brad Callen. Only days away from the launching of the product the market analysts have failed to deliver any significant information related with the Affiliate Elite. But it is not surprising that no one has succeeded in gathering some hints of the much awaited product because the product it self is full surprising features.
October 30th, 2007
The buzz about Affiliate Elite started at the moment the news of its production licked. Since then there were loads of imaginations, lots of visions- some were negative some too exaggerated. It took a long year for the producer to announce the accomplishment of the project and decide its launching. Shortly before the launching Mr. Brad Callen shared his experience with Affiliate Elite. This small briefing however did not redeem the excitement at all, rather it initiated a craving among the consumers- the critics were overwhelmed and people were counting days to grab their very own copy of the Affiliate Elite.
October 24th, 2007
One of the many amazing characterstics, Affiliate Elite comes with the unique ability to search the whole product database of PayDotCom and Clickbank. It involves a whole statistical analysis which can prompt you to understand which item is circulated the best. This feature alone is worth the total worth of the software, as it will open thedoors of oppurtunity to a versatile affiliate catalog - one of the very first of its kind. It will also enable existing affiliate marketers to select superior performing products of a specific niche and assist many Pay Per Click marketers choose a more profitable affiliate product to promote.
Affiliate Elite Review
October 22nd, 2007
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