118 118 - Directory Enquiry Service for Great Britain
November 2nd, 2007
118 118 is a UK provider of directory enquiry services, assisting folk to get hold of phone line contacts along with additional useful data.
118 118 make use of ‘The Number UK Ltd’ to supply directory enquiry numbers - the Number is a subsidiary of us Firm InfoNXX - the biggest independent directory assistance provider globally.
Directory enquiries was, before now, found by ringing 192 (United Kingdom), but, the market was relaxed in 2002 and in August ‘03 192 folded.
On top of supplying a directory enquiry facility, 118 118 also offer a resource whereby one might ask 118118’s staff about something, such as’ What is the highest construction in Chad’ and 118 will then provide the answer to your question, over the mobile, or, if you prefer, using a text (genuinely convenient whilst you’re at a quiz!)
118 118 have unveiled some striking advert campaigns in recent years, making both cheeky chappies sporting sagging moustaches, renowned for promoting 118118’s system. The men who have have appeared in several contrasting roles, including a caricature of ‘The A-team’. They are, now, a super strong component of the 118 118 brand around the UK, and are easily recognizable.
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