A 7 step promotional items project.
October 10th, 2007
Objectives: Make sure the promotional product and effort are related to or bear out well-defined marketing or communications objectives. The objectives should not be overly complicated.
Target Audiences: In reaching an objective, promotional products campaigns should be directed to specific audiences. An objective for each audience should be developed.
Messages: Promotional products campaigns should convey a predetermined message to each audience. This message should be clear and concise. No single campaign should attempt to convey too many messages. Usually, best results are achieved when only one or two key points are stressed.
Theme: An “umbrella” program theme should be developed. The theme should take into account messages, audiences and the nature of the product or service.
Originality: Promotional product themes and items should be as original as possible to pique interest.
Usefulness: Promotional products should be practical items that recipients will use repeatedly. If the item is not used frequently, it should be attractive or decorative and remain in view.
Follow-ups: Some of the most effective promotional product campaigns result in an improved rate of response from recipients or permit sales force follow-ups either by phone or in person. In this regard a campaign can become a door opener.
Examples: Promotional hats. make great give-a-ways.
Entry Filed under: Commerce