Improving your business in seven steps
August 5th, 2007
Objects: Make sure the promotional product and campaign is coupled to or bolster up with a well-defined marketing or communications objective. The aims should not be too complicated.
Target Audiences: Creating a targeted, promotional gifts campaign should be directed to a particular audience. An objective for each audience must be formulated.
Messages: Promotional products campaigns had better express a preset content to each audience. This message must be clear and concise. No one effort should attempt to transmit too many messages. Normally, most beneficial results are attained when only one or two key points are accented.
Theme: An “umbrella” program theme should be prepared. The subject should take into account subject matter, audiences and the nature of the product or service.
Originality: Promotional item topics and products should be as original as possible to pique interest.
Usefulness: Promotional items need be practical gifts that receivers will use repeatedly. If the item is not used frequently, it should be attractive or cosmetic and remain in view.
Follow-ups: Some of the best promotional product efforts result in an improved rate of reaction from receivers or permit sales force follow-ups either by phone or in person. In this manner a drive can become a door opener.
Entry Filed under: Internet Marketing, Management Portal, Business, Brand Promotion